Business & Strategy
He considers himself a learner and explorer, motivated by growth in various areas and by helping others to grow too. As a teenager he was a musician and his family knew he was coming because they heard him singing in the stairwell, enjoying the acoustics.
He graduated in Economics, but during the course he realized that he wanted to be a manager. When he finished his degree, he went abroad to work in brand management and lived in five different countries. He stopped being purely Portuguese and incorporated habits, routines and values from other cultures. When he returned to Portugal after 13 years away, he ventured into the commercial area to continue increasing his skills. However, what motivated him more and more were the people and cross-functional teams he managed, and less and less the market shares and other figures.
In 2017 he completed the coaching course at the European Coaching School (ECC) and became a member of the International Coach Federation (ICF). He then embarked on a second academic adventure, teaching at universities and doing research for his doctorate in applied management.
His favorite question is: "What is the goal: what do we want to achieve?". He currently cherishes time with his family and tries to be a catalyst for lasting positive memories in his two daughters when they are young. He continues to teach, is an executive coach at Way Beyond and also has a marketing consultancy company called Estupha. In his spare time he is passionate about skiing, motorcycles, sailing and books.
He hopes to be an explorer for the rest of his life.